Blog

June 26th, 2017

Introducing…

by Shelley Brosius

It happened. We’ve officially entered PRIME FARMERS MARKET SEASON. No doubt, it’s an exciting time for customers because – woohoo! – they can finally find all of those locally grown treasures that they’ve pined for over winter, such as berries, peaches, cucumbers, tomatoes, melons….okay, this is a list that could quickly get out of hand! However, we know it can be a daunting time for farmers. Selling at a farmers market requires a lot of preparation and energy. Each week, farmers have to take an educated guess at how much to harvest and tote to each market. If they take too little, they’ll miss out on prime sales opportunities; but if they take too much, they’ll have unsold produce without a guaranteed sales outlet. Farmers must design stands with aesthetically seductive displays while also being mindful of practicality. No one wants to see their carefully crafted squash pyramid topple to the floor when a customer spots the perfect zucchini nestled in the bottom layer, am I right?

Well, farmer friends – we understand that selecting farmers markets and preparing for market day can be a lot to take on. So we’ve pulled together A Farmer’s Guide to Selling at Farmers Markets to provide you with a little guidance. Take a look and let us know what you think. Is it helpful? Or do you have suggestions on how we can improve the guide? If so, please let us know by emailing you thoughts to sbrosius@marylandfma.org. We know that we owe all of Maryland’s seasonal deliciousness to farmers like you, and our goal is to provide you with tools and resources to help you make the most out of your time at the market.

Here’s to a successful farmers market season!

About the Author Shelley Brosius

Shelley joined MDFMA in late 2015 after having dabbled a bit in agroforestry, community gardening, urban farming, and farmers market saleswomanship both domestically and abroad. Her favorite Maryland farmers market finds are young ginger and baby arugula...which are coincidentally also her two favorite things to harvest!